Get in Touch

We always love to hear from our customers. Feel free to drop in, contact us during our business hours, or make an appointment for another time that works better for you.


Monday – Friday 10am — 6pm

Saturday & Sunday By Appointment


Address 1207 3rd Street South Suite 101, La Crosse, WI 54601

Phone 608-781-2210


Meet Our Team




“He’s a freight train that left Cleveland at 6:36pm, traveling at 55 mph. And also another freight train that left Topeka at 4:19pm, at a speed of 35 mph.” —  Chris

Dana Erickson hails from Monmouth, IL and is a 1995 graduate of Full Sail University in Winter Park, FL with a Specialized Associate Degree in Recording Arts. He founded Commercial AV Systems in 2008 after spending several years as manager at Labor Ready in La Crosse, WI. In his spare time, Dana enjoys cleaning his truck, writing checks, and plotting to take over the world.



Vice President, Operations

He’s the blizzard they’ve been warning you about for days that never really shows up.” — Josh

Chris Schuermann hails from Moline, IL and is a 2010 graduate of Viterbo University in La Crosse, WI with a Masters Degree in Servant Leadership. He joined the Commercial AV Systems team as a Vice President of Operations in 2012 after spending nine years as Production Coordinator at the Viterbo Fine Arts Center in La Crosse, WI. In his spare time, Chris enjoys teaching, writing music, making sushi, and spreadsheets. Oh yes, the spreadsheets.



Administrative Assistant

Commercial AV Systems, LLC is seeking an Administrative Assistant for our La Crosse, WI Office

Full Time with Benefits. Candidates must be technically competent, comfortable with computers and electronics, and self-motivated. Work environment is mentally challenging, constantly changing, and required daily innovation and creativity. Work can include Book Keeping, Inventory Management, Database Administration, Website Upkeep, Internal Communications, Office Organization, Client Relations, and more.



Our Core Values

Commercial AV Systems aims to exceed the expectations of, and honor commitments to, our customers, our vendors, and ourselves through collaboration, refined processes, and stewardship.

Honoring our commitments

When we say we’ll do something, we’ll do it. It is simply unacceptable to break a commitment because it’s difficult or no longer convenient. This applies to our customers, our vendors, and ourselves. Of course, there are occasions when things outside of our control prohibit the desired outcome. In these cases, we will be transparent, communicative, and do whatever we can to make it right.

Clear, consistent, and flexible processes

In order to be effective, we must be efficient. Talking about process is not sexy. But we’re not trying to be sexy. We’re trying to be efficient. We strive to operate in a clear and consistent manner, while still being able to respond flexibly to meet your needs. And that, we think, is pretty sexy.

A collaborative method of operation

We believe that two heads are better than one, and three are better than two. That’s why we value collaboration in all aspects of our business. You have a seat at the table, with the full talents and skills of our entire staff.


We strive for constant improvement in all areas of our business. It is critical that we are good stewards of our equipment, our human resources, and our finances. Our resources are our strength, so we take care of them.