Get in Touch

We always love to hear from our customers. Feel free to drop in, contact us during our business hours, or make an appointment for another time that works better for you.


Monday – Friday 10am — 6pm

Saturday & Sunday By Appointment


Address 1207 3rd Street South # 101, La Crosse, WI 54601

Phone 608-781-2210


Meet Our Team




“He’s like a freight train that left Cleveland at 6:36pm, traveling at 55 mph. And also another freight train that left Topeka at 4:19pm, at a speed of 35 mph.” —  Chris

Dana Erickson hails from Monmouth, IL and is a 1995 graduate of Full Sail University in Winter Park, FL with a Specialized Associate Degree in Recording Arts. He founded Commercial AV Systems in 2008 after spending several years as manager at Labor Ready in La Crosse, WI. In his spare time, Dana enjoys cleaning his van, writing checks, and plotting to take over the world.



Vice President, Operations

He’s like that guy at work that comes up with funny quotes for all of the other guys.” — Josh

Chris Schuermann hails from Moline, IL and is a 2010 graduate of Viterbo University in La Crosse, WI with a Masters Degree in Servant Leadership. He joined the Commercial AV Systems team as a Vice President of Operations in 2012 after spending nine years as Production Coordinator at the Viterbo Fine Arts Center in La Crosse, WI. In his spare time, Chris enjoys teaching, writing music, making sushi, and spreadsheets. Oh yes, the spreadsheets.




“She’s a summer night where you somehow get the ratio of thin sheet to heavy sheet and air conditioner to window to finally line up and you are not hot and you are not too cold and you actually sleep” – Chris

Juanita Christenson hails from Onalaska, WI and is a 2009 Onalaska High School graduate and 2015 Viterbo University graduate. She joined Interstate Sound in 2015 after spending 6 years working as a lighting and sound tech at the Viterbo Fine Arts Center. In her free time, she enjoys listening to music, working out, reading, drawing, watching movies, and eating copious amounts of Burger King.


Cody F

Installation Technician

He’s your friend’s swimming pool, he said it was okay if you come by” – Chris

Cody Fredrick hails from Green Bay, WI and is a 2010 graduate of ITT Tech in Green Bay, WI with an Associates in Visual Communications & Western Technical in La Crosse, WI with a Certification as an IT Technician. He joined the Commercial AV Systems team as an Installation Technician in 2017 after a period as a culinary artisan. In his spare time, Cody enjoys dabbling in animation, arts, and sitting as Acting Game-Master for his D&D league.



Installation Technician

Commercial AV Systems LLC, is seeking an Audio-Visual Installation Technician for our La Crosse, WI office. – Chris

Full Time with Benefits. Candidates must be technically competent, comfortable with computers and electronics, and self-motivated. Work environment is mentally & physically challenging, constantly changing, and requires daily innovation and creativity. Work can include maintenance and/or installation of Audio-Visual Components, Inventory Management, Programming, System Design, Project Management, Sales, Client Relations, and more.



Installation Technician

“He’s like the silent, still morning after a particularly harsh winter storm.” —

Cody Organ hails from Tomah, WI and is a 2012 graduate of the University of Wisconsin-Eau Claire with a Bachelor of Fine Arts Degree in Theatre with emphasis in theatrical technology and design. He joined the Commercial AV Systems team as an Installation Technician in 2015 after spending two years at Lighthouse Productions in Green Bay, WI. In his spare time, Cody enjoys hunting, fishing, camping, video games, and spirited debates, though not necessarily in that order.

Our Core Values

Commercial AV Systems aims to exceed the expectations of, and honor commitments to, our customers, our vendors, and ourselves through collaboration, refined processes, and stewardship.

Honoring our commitments

When we say we’ll do something, we’ll do it. It is simply unacceptable to break a commitment because it’s difficult or no longer convenient. This applies to our customers, our vendors, and ourselves. Of course, there are occasions when things outside of our control prohibit the desired outcome. In these cases, we will be transparent, communicative, and do whatever we can to make it right.

Clear, consistent, and flexible processes

In order to be effective, we must be efficient. Talking about process is not sexy. But we’re not trying to be sexy. We’re trying to be efficient. We strive to operate in a clear and consistent manner, while still being able to respond flexibly to meet your needs. And that, we think, is pretty sexy.

A collaborative method of operation

We believe that two heads are better than one, and three are better than two. That’s why we value collaboration in all aspects of our business. You have a seat at the table, with the full talents and skills of our entire staff.


We strive for constant improvement in all areas of our business. It is critical that we are good stewards of our equipment, our human resources, and our finances. Our resources are our strength, so we take care of them.